When creating the Królik brand, one of the most important aspects was nurturing our inner imagination – the one we all have access to, even if we don’t always know how to express it. A sensitivity to art, beauty, and craftsmanship lies at the heart of Królik. After all, we all long for a better, imagined world – and the very idea that another, magical reality might exist has stirred human imagination for centuries.
Imaginarium is a concept of a dedicated space on our website meant to inspire and ignite your imagination. Through it, we invite you into places born from the deepest corners of the beauty – places you may not have known existed. Our titular character, Królik, is your guide – leading you through the realms of imagination. In many cultures, the rabbit symbolizes new beginnings and the passage into other worlds, heralding the unknown, yet full of promise.
This is why our signature color is Ultramarine – a name that literally means “beyond the sea.” It speaks to the magic of mystery, the unknown, the imagined. Bringing all these symbols together, somewhere, on the other side, lies the idea of the House of Królik, from which all our collections are born. This house is ever-changing, revealing different mystical worlds, because Królik, after all, does not tolerate boredom. Each collection will be linked to a different imaginary maison – designed to spark your imagination.
Looking at the world through the lens of imagination helps us connect with something truly special.
It reveals who we are – what we love, what we long for. It brings us closer to our hearts, to our true nature. In today’s world, a sensitive approach to life is often undervalued.The New Eden concept is about restoring harmony – between what is rational and what can emerge from a different perspective. It’s about values that allow us to dream. It is something rare and precious – and it deserves to be nurtured.
We truly believe that creating your space through the lens of art and this sensitivity can impact your life in the ways you cannot imagine. Is your everyday surroundings that dare you to dream, to create your own imaginary, private space, that connect you to your internal imagination. How unique is that? The New Eden collection was deeply inspired by the animal world. It’s a concept I love working with – a chance to reimagine existing species into new ones, to honour them and bring a bit of their quirky, reimagined personalities into our lives.
Touch of wonder.
How can you create a small paradise within your own space? I truly hope that the Eden Tiles collection, and our story of the magical greenhouse, will inspire you to journey deeper into your imagination and allow yourself to be carried away more often by the feeling of awe. Let’s not forget how important it is to dream, to imagine, and to surround ourselves with beauty – every day, in our own possible unique ways.
Harmony in red room
We’re excited to share one of our favorite interviews featuring our Creative Director and designer, Aleksandra Żeromska. In this conversation, she beautifully expresses the vision that not only defines her personal creative journey but also deeply informs the identity of the Królik brand. We’re incredibly proud to be part of this meaningful talk and to see the heart of our brand reflected in her words.
Ultramarine is my favorite color, it instantly connects me with the world of imagination – everything that is magical, mystical, and beyond this reality
Ultramarine is my favorite color, it instantly connects me with the world of imagination – everything that is magical, mystical, and beyond this reality
Ultramarine is my favorite color, it instantly connects me with the world of imagination – everything that is magical, mystical, and beyond this reality
Ultramarine is my favorite color, it instantly connects me with the world of imagination – everything that is magical, mystical, and beyond this reality
Ultramarine room – Królik signature color
Ultramarine is my favorite color, it instantly connects me with the world of imagination – everything that is magical, mystical, and beyond this reality.
To me, it is also the most poetic color, which is why we chose it as Królik’s signature color. When I first learned that the name comes from the Latin “ultramarinus”, meaning „beyond the sea,” I immediately understood why it is the color of my dreams.
The name literally refers to the origin of the semi-precious stone lapis lazuli, mined from the mountains of Afghanistan.
This unique blue was once so rare and valuable that it was considered more precious than gold in Renaissance Europe. Symbolically, it connects us to another world – far into the realm of imagination. Ultramarine has always been the color of artists – worn by kings and religious figures in iconic artwork by Michelangelo and Vermeer, and later redefined as International Klein Blue by Yves Klein.
There is no more beautiful or meaningful color. We hope that Królik will always bring the values of imagination and artistic sensibility into your homes. Are you ready to create your dream interiors? I know I am!
"Królik as it core has a mission to not shy from the color in our interiors and to open up for more bold and authentic color choice. Through this short texts and illustration I hope to inspire you enough to realise your wildest interior vision and to convince your client to follow."
Aleksandra Żeromska
Królik Creative Director
"Królik as it core has a mission to not shy from the color in our interiors and to open up for more bold and authentic color choice. Through this short texts and illustration I hope to inspire you enough to realise your wildest interior vision and to convince your client to follow."
Ultramarine room – Królik signature color
Ultramarine is my favorite color, it instantly connects me with the world of imagination – everything that is magical, mystical, and beyond this reality.
To me, it is also the most poetic color, which is why we chose it as Królik’s signature color. When I first learned that the name comes from the Latin “ultramarinus”, meaning „beyond the sea,” I immediately understood why it is the color of my dreams.
The name literally refers to the origin of the semi-precious stone lapis lazuli, mined from the mountains of Afghanistan.
This unique blue was once so rare and valuable that it was considered more precious than gold in Renaissance Europe. Symbolically, it connects us to another world – far into the realm of imagination. Ultramarine has always been the color of artists – worn by kings and religious figures in iconic artwork by Michelangelo and Vermeer, and later redefined as International Klein Blue by Yves Klein.
There is no more beautiful or meaningful color. We hope that Królik will always bring the values of imagination and artistic sensibility into your homes. Are you ready to create your dream interiors? I know I am!
